Monday, October 16, 2006

9 Ultimate Secrets to Attracting More Money Instantly

OK, this post isn't about making money instantly. It's about the power of copywriting.

I can't even begin to tell you how many sales letters I have read. Pages and pages full of nothing but copy and the occasional graphic here or there. The reason why I'm posting on this topic is because I thought by now copy would have no affect on me.

I've seen pretty much everything from the best of the best to the worst of the worst. I've watched and listened to tons of courses on copywriting and have listened to the greats and how they do it. You would think by having a good understanding of copywriting it would render it ineffective.

Well, yes and no. “Bad” or poorly written copy doesn’t persuade me. I think when I first got into reading sales letters and marketing on the web, I was easily intrigued because marketing copy was new to me. It got me excited and made me want to buy what they wanted to sell. But I still didn’t buy. They were setting me up but couldn’t quite push me over and make me pull my wallet out. I realized that only the best copy was influencing me.

Great copy is powerful. Even after learning a lot of the techniques of copywriting, it still has a powerful effect on me. So what am I trying to say? Well, my point is this, when you have good copy it literally pushes those psychological buttons in people that are almost impossible to resist.

So if you are in the internet or direct mail marketing world, make sure you have excellent copy. Either learn how to do it yourself or hire someone to do it for you. Don’t skimp on your copy! It’s everything in marketing!



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